ATLANTIC AVE MAGAZINE FEATURE STORY MARCH 2019
DIAMONDS EAST INTERNATIONAL – DAZZLE WITH STYLE
By Diane Feen
The folks at Diamonds East International are interested in making sure that you get the most spectacular diamonds and prestigious watches available. They’re not interested in fancy showrooms or over the top displays.
That’s because they want you to bask in the glory of owning a diamond ring (bracelet or necklace) that fits your style and purpose. We know that luxury has no bounds – which is why Diamonds East International is adamant that your preference is their preference.
“We have a lot of young people coming here for wedding rings and engagement rings and we make sure we educate our customers with the three C’s – Color, Clarity and Cut,” said Liz, the diamond expert.
One thing that you can count on is that they not only have the largest selection of dazzling diamond wedding and engagement rings, but they will help you find the right one that suits your personality and dreamscape.
“We make sure our clients are comfortable and have fun shopping here. We also make sure they are getting the perfect diamond for the occasion. Each client is different and has a different idea of perfection. We make sure they get excellent service and expert knowledge to make the right decision. We educate our clients,” said Liz.
The diamonds at Diamonds East are all certified by GIA and EGL and range from smaller diamond rings to very large ones. If your philosophy is that bigger is better, you’re in the right place. Diamonds East has every size diamond for your wedding or engagement ring. But it’s not just size that matters – its quality.
“We have many different diamond styles and mounts. We can show you the shapes and size of different diamond rings, but if you want something else, we can find what you are looking for. We can also have your diamond mounted and set as soon as possible,” said Liz.
They also look out for clients and become their personal luxury advocate. Their elegant diamond rings in various sizes and shapes is impressive. Some are round with brilliant center cut stones and a diamond halo, while others are pear shaped d’encrusted diamond settings with split shank and halo.
But they also make sure that you’re getting the ring or watch that you’ll fall in love with. That’s why they’re so busy.
“We have people coming here to shop from New York, Miami and all over the US because we have the best selection of diamond rings, pre-owned and new luxury watches for men and women. We treat our customers well and our prices are below what most stores sell them for. We also stand behind all of our merchandise,” said co-owner Ken Mordechai.
And in a business that sells diamonds and luxury watches you want to make sure you are buying the best quality at a fair price. That’s why Diamonds East has such a loyal following. There are no gimmicks or come-ons, just good honest relationships.
Their unique selection of diamonds and watches have one thing in common – their elegance and beauty. From a retro-inspired diamond ring with brilliant halo mounting to a Rolex Submariner or Audemars Piguet watch, the jewelry at Diamonds East is unsurpassed.
Diamonds – like all things of beauty – change with preference and time. Fifteen years ago, the “Radiant Cut” (with triangular side stones) and “Princess Cut” (with round cut diamonds set into the ring band) were the most popular. Now the most sought after is the “Halo Mounting.”
Diamonds East also sees a demand for “Push Gifts,” which is a gift a husband gives to his wife after giving birth. For this occasion diamond earrings, necklaces or bracelets are the preference. Also popular are bride and groom gifts given right before the wedding ceremony.
Wedding gifts tend to be luxury watches for men and are purchased from Diamonds East because of their diverse selection of collectable antique, retro-style and stunning designer watches from Cartier, Rolex, Patek Philippe, Audemars Piguet, Piaget, Breitling, Jaeger-LeCoultre, Panerai, and Chopard. Some are sporty others are elegant, but one thing for sure they’re all prestigious time keepers.
According to Mordechai, the Wedding Gift is an important part of the wedding ritual today. “You can look at a marriage just like you would a Rolex, it’s timeless.”
Part of this timeless elegance is that all their watchmakers are CW-21 certified and the retro or antique watches from estate sales are often one-of-a-kind or rare finds. That’s only part of the Diamonds East story.
They will repair your watch (or jewelry) and you can trade yours in for something new that fits your current state of mind or lifestyle. “People often get tired of their jewelry or watches and want to trade them for something new. It might even be worth more over time,” said Mordechai.
Mordechai makes sure that customers always get a good deal. “Most of our business is from word of mouth and referrals. The reason is that no one beats our prices. You’ll never hear a bad word about our customer service or our prices. We cater to our clients and assist them with all of their needs.”
This philosophy is not just for those buying large rings or top tier watches. “It doesn’t matter what your budget is, every customer is treated like royalty here,” said Mordechai, who added that diamond rings can range in price from $1,300 to six figures.
They also know how intimidating it can be to buy an engagement ring. That’s why they educate their clients on everything they need to know about each diamond and setting.
Diamonds East is one of the largest jewelry wholesalers (and Estate Buyers) in South Florida. That explains why their selection of elegant time pieces and diamond engagement and wedding rings are the most coveted.
Come celebrate your love (or heart’s desire) with a new diamond ring that will say what words often elude. If you want to sell or buy a premium designer watch, Diamonds East is the place to go.
Diamonds East International
4251 N. Federal Highway - one block North of Spanish River Blvd.